Client is a British multinational software and information technology business based in England who provides software and consultancy services. There were multiple application which was managed for different services that was not centralized under one roof. Since the client invest more in acquisitions as there business strategy of expanding themselves, It always made the applications to be run independently. Considering there increase in customers so the same customers using different services need to have different service accounts. Considering there increase in customers the client wanted to have a cloud CRM to manage their customers from multiple applications in to one particular stack and a central repository to manage, dedupe and merge the existing customer data maintained in various application database.